When the opportunity to turn a future business meeting into a mini-holiday in Austin, Texas came up I leapt at the chance to visit somewhere new and cover part of my expenses with a small stipend – fortunately for me in U.S. Dollars – that’s provided.

While the city’s official tourism slogan is “The Live Music Capital of the World” thanks to many music festivals and the long-running Austin City Limits weekly PBS program I’m more drawn to the irreverent  Keep Austin Weird campaign which aims to promote “collaborative fission of coordinated individualism”, a  spell check challenging phrase encouraging residents to embrace unique and local businesses and points of difference within the community over giant global commercialism.  With such a meaty manifesto it may take some time for me to digest it completely much like the Flintstone-sized slabs of beef available at renown local eateries such as Franklin Barbeque.

So far my research on Austin has left me figuratively and literally hungry for more.